You no longer need to be confused or overwhelmed by the possibilities available to your business through mobile marketing
1- SMS/MMS marketing Sending messages (text, multimedia etc) to people who have opted in to recieve them. Using this you can keep prospects and clients up to date with all apsects of your business, special offers, build relationships etc
2 - Mobile website - People take their mobiles everywhere with them. The internet usage on mobiles is increasing at a rapid rate, yet if your businesses site cant be seen via a mobile phone, you are missing out on potential clients. Nobody really wants to scroll and or strain their eyes to read the content. Its much better to have a website created that can be read easily on whichever mobile phone the user is on, resizing as required to fit and fully optimised to perform well. People are buying over their mobiles now regularly, and if your site isnt viewable then they will go to your competitors.
3 - Hyper local marketing - when people are within say 1/2 mile of your business, and they then recieve a time sensitive offer via their phones, theres a far better chance they will pay your business a visit than if they were sitting at home 20 miles away at their PC in the warmth of their study.
4 - Shortcodes - Inviting people to text in a phrase via a shortcode eg 'promo to 54321' gets these people onto your contact list, promotes your business and its products/services and depending on how well the strategy is implemented can go viral ie be passed through many points of contact as friends tell friends etc . this can be a goldmine for your business and is certainly something well worth looking into further
5- QR Codes - You know those square bar code look-a-likes that you stil larent seeing enough of but they are slowly making more regular appearances.
Well folks these things can be used in a myriad of strategic methods to drive prospects to your site (the most basic use really) , sending people to any or all of your social media sites, opting them into your contact lists, showing them eduactional / promotional type videos, even selling album tracks over their mobile phones (and these are just some straightforward ways) .
Mobile is the fasting growing medium , Google is doing everything 'mobile first' , the number of mobile users and surfers is increasing weekly. OK to fellow business owners its yet another medium to try to fathom out and understand , well yes and no.
You dont have to understand it, just make damn sure you're using it via a marketing consultants that does understand it.
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